Why Feed California Natural Pet Food?

Pure & Simple - that's how to best describe the ingredients in the California Natural Pet Food line.

With only one primary, high-quality protein source, California Natural pet products can meet the special dietary needs of dogs and cats that cannot tolerate typical pet food ingredients.

California Natural pet food - pure & simple recipes of lean meats, essential vitamins and key minerals your pet needs to stay happy and healthy.

You'll also appreciate that California Natural pet food has no additives, chemical preservatives or fillers that can compromise the well-being and vitality of even the healthiest animal.

You see, manufacturer knows that your pet's quality of life is one of your biggest priorities. Full selection of California Natural dog foods and cat foods is created with only the most wholesome natural pet food ingredients. Simply put, it's up to the standards you would demand for yourself--and then some!!

What Manufacturer Puts In

Simple, high-quality pet food ingredients like Omega 3 fatty acids and Omega 6 fatty acids for a lustrous coat and healthy skin. This is especially important for animals that may be prone to itchy skin. California Natural pet food also adds Vitamin E for its antioxidant properties.

What Manufacturer Leaves Out

California Natural dog food contains NO wheat, NO corn, NO soy, NO artificial preservatives, NO artificial flavoring, NO added coloring, NO by-products. California Natural is formulated to be complete and balanced for all dogs and cats.

Natura Pet Products was founded in 1989 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals - veterinarians, breeders and nutritionists - Natura asked one key question: "How do you make the healthiest pet food in the world?"

What they learned won't surprise you. Dogs are healthiest when they eat the whole, natural foods we would eat ourselves: USDA-inspected chicken, turkey and lamb, whole grain rice and barley, fresh fruits and vegetables, and Grade A dairy products. Based on information from this research, Natura's Nutritional Philosophy was developed:

I. Use Only Dog Food Ingredients Which I Would Feel Comfortable Eating Myself

The bottom line: If I wouldn't eat it, why would I want to feed it to my pet? It is important to understand that the pet food industry is the primary outlet for human by-products. There are ingredients which are allowed to be used in pet foods that are, at best, scary.

II. Use Whole Pet Food Ingredients That Are Nutrient Rich and Unaltered

Mother Nature made the grain in its whole state. As such, it includes nutritious protein, fats, carbohydrates, fiber, vitamins and minerals. Other pet food companies use fractionated grains, which do not include this balance of natural nutrition.

III. Use Highly Controlled Cooking Methods to Preserve Natural Levels of Nutrients

Quality control and process management are critical in making a nutritious pet food. All Natura foods undergo over 121 different quality control checks before being shipped.

IV. Use No Artificial Preservatives, Colors or Additives

Natura will not add anything to the food unless it is nutritious and healthy for your cat or dog.

V. Formulate Using Pet Food Ingredients That Provide the Optimum Nutritional Profile for Skin and Coat

Getting a good skin and coat is no big secret. It's just very expensive to do. You have to use more meat, higher quality sources of fats and oils, and high levels of vitamins and other nutrients. Natura has a large investment in quality - they've made the commitment.

VI. Continue Extensive Testing and Monitoring to Assure Optimal Health and Longevity of Your Pet

Natura Pet Products will stay on the leading edge of pet health care. As new information is developed, Natura will adjust formulas to ensure that their diets stay the healthiest in the world!

http://www.californianaturalpet.com/

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Last modified: 07/22/08